Born from the streets of New York in 1997, STAPLE is a globally recognized brand that blends street culture, design, and the spirit of New York City. It all started when jeffstaple—then a student at Parsons School of Design—walked into a downtown NYC boutique wearing a self-printed tee from his silkscreen class. He wasn’t trying to start a brand. But he walked out with a 12-piece order. That moment lit the spark — and STAPLE was born.
What began as a handmade T-shirt line quickly evolved into a movement. In 2005, Nike tapped jeffstaple to design a sneaker that captured the essence of New York City. The result—the STAPLE x Nike SB "Pigeon” Dunk — set off streetwear history. The drop introduced sneaker culture to the mainstream. And it made the Pigeon an icon.
25+ years in, STAPLE continues to fly.
The Pigeon is more than a logo — it’s a symbol of grit, resilience, and creativity. Just like the city that raised it. From graphic tees to full lifestyle collections, STAPLE draws inspiration from all corners of street culture—music, sport, art, and global youth energy.
Our collaborations span continents and categories—from legendary names to emerging voices—always pushing culture forward. Whether it’s a limited sneaker, a capsule with a global brand, or a community-driven project, STAPLE brings an unmistakable energy and authenticity to everything it touches.
About the Founder
jeffstaple (born Jeffrey Ng) is a creative visionary, cultural connector, and storyteller. From launching REED SPACE, one of the first concept boutiques in the world, to working with Fortune 100 brands through his agency Reed Art Department, to hosting HYPEBEAST’s The Business of HYPE podcast, jeff’s work lives at the intersection of creativity, commerce, and community.
He founded STAPLE in 1997 and continues to lead the brand with a mission of spreading A Positive Social Contagion — the idea that good ideas, like streetwear itself, are meant to be shared.
Instagram: @jeffstaple
X/Twitter: @jeffstaple
Contact: Kim Caban - kimcaban@reedartdepartment.com
What began as a handmade T-shirt line quickly evolved into a movement. In 2005, Nike tapped jeffstaple to design a sneaker that captured the essence of New York City. The result—the STAPLE x Nike SB "Pigeon” Dunk — set off streetwear history. The drop introduced sneaker culture to the mainstream. And it made the Pigeon an icon.
25+ years in, STAPLE continues to fly.
The Pigeon is more than a logo — it’s a symbol of grit, resilience, and creativity. Just like the city that raised it. From graphic tees to full lifestyle collections, STAPLE draws inspiration from all corners of street culture—music, sport, art, and global youth energy.
Our collaborations span continents and categories—from legendary names to emerging voices—always pushing culture forward. Whether it’s a limited sneaker, a capsule with a global brand, or a community-driven project, STAPLE brings an unmistakable energy and authenticity to everything it touches.
About the Founder
jeffstaple (born Jeffrey Ng) is a creative visionary, cultural connector, and storyteller. From launching REED SPACE, one of the first concept boutiques in the world, to working with Fortune 100 brands through his agency Reed Art Department, to hosting HYPEBEAST’s The Business of HYPE podcast, jeff’s work lives at the intersection of creativity, commerce, and community.
He founded STAPLE in 1997 and continues to lead the brand with a mission of spreading A Positive Social Contagion — the idea that good ideas, like streetwear itself, are meant to be shared.
Instagram: @jeffstaple
X/Twitter: @jeffstaple
Contact: Kim Caban - kimcaban@reedartdepartment.com